Watch Muskegon, Watch Us Go! Partnership

The Health Project is proud to support the Watch Muskegon campaign in Muskegon County! We believe in this community and the people behind it.

The Watch Muskegon message behind the marketing component of this 14 point campaign was created to produce awareness about the community’s numerous assets, recent developments, and overall appeal. This message will be seen throughout Muskegon County and the rest of West Michigan, encouraging citizens and neighbors to get engaged in their community and understand what is here and that this is just the beginning. The message will be seen over the next several years through grassroots marketing efforts, online marketing, billboards, radio and television ads, industry publications, on Muskegon County buses, and other unique forms of advertising.

To carry the momentum forward, an oversight committee was formed and the concept is evolving into a larger, local, regional, and maybe one day national campaign. Community residents, businesses and others are all encouraged to utilize the message in any internal and external publications understanding that the message will attract employees, investments, residents, students, businesses and others to the area. This community-wide marketing campaign is just one of the strategies currently underway to change people’s perception of the Muskegon Lakeshore community.

In a 14 point image improvement plan authored by the Muskegon Lakeshore Chamber of Commerce it reads, when people appreciate, promote and invest in a community, the local economy grows. The community attracts residents, visitors, businesses, and workforce talent. It is for this reason that numerous community stakeholders are allocating resources and staff time to projects which promote Muskegon’s image as a premier waterfront community.

If you’d like to get involved with the Watch Muskegon movement, visit the website.